Hong Kong New Fashion International Ltd

The international design & brand home of TMA EYES.

Company Introduction

(Below, we clearly outline our business model and scope of business to build trust with every visitor.)

Our Business Model

Our Business Model

Hong Kong New Fashion International Ltd operates as a design-driven, direct-to-consumer footwear brand company.

 

●Design & Development: We design all TMA EYES products in-house, from last shapes to material selection, ensuring every pair meets our standards for comfort and character.

 

●Manufacturing Partnerships: We work with audited, high-quality manufacturing partners in China. Our supply chain is managed under strict quality control and ethical standards.

 

●Global Direct-to-Consumer Retail: We sell directly to customers through our official website, eliminating unnecessary markups and maintaining honest pricing.

 

●Customer Experience: From our Hong Kong headquarters, we manage all customer service, returns, and brand communication, while our dedicated fulfillment center ensures timely global shipping.

 

This model allows us to offer vintage-inspired leather footwear at accessible prices without compromising on quality or trust.

 

Founded in 2024 and headquartered in Hong Kong, Hong Kong New Fashion International Ltd is a footwear design and brand management company. We are the creative force and international operating arm behind TMA EYES, a women’s footwear collection inspired by vintage European aesthetics and crafted for modern comfort.

Hong Kong is not just our headquarters; it is our lens. The city’s unique position between East and West, tradition and innovation, mirrors our design philosophy: to honor the past while always walking toward the new.

We are not a faceless marketplace seller. We are designers, material researchers, and brand builders. From our Hong Kong base, we manage product development, quality standards, global logistics, and direct relationships with women around the world.

 

Our Brands

 

TMA EYES (exclusive to this website)

Vintage-inspired women’s leather shoes and boots, hand-finished in small batches. Each pair celebrates the beauty of imperfection and the weight of memory.

Future collections

We are building a portfolio of brands under the same philosophy of “Credit & Honed” — trust and precision — each with its own distinct voice.

 

What does “New Fashion” mean to us?

It is not about chasing trends. It is the belief that true style is a living process — always unfinished, always evolving. A woman who chooses TMA EYES is not buying “last season.” She is stepping into a circle that is never closed: each step makes it new.

New Fashion is our name. The Unfinished Circle is our signature. Together, they remind us that fashion is not a product you own, but a journey you walk.

Our Commitment to Transparency

 

Company Information

●Company Name: Hong Kong New Fashion International Ltd

●Registered Address: ROOM B3, 19/F, TUNG LEE COMMERCIAL BUILDING, 91-97 JERVOIS STREET, SHEUNG WAN, HONG KONG

●Company Registration Number: 76623406

●Contact Email: info@tmaeyes.com

●Phone: +86 189 6378 7398 (Mainland Logistics Center Direct Line)

●Business Hours: Monday – Saturday, 9:00 AM – 6:00 PM (HKT)

 

Warehouse & Fulfillment Center

●Hefei Yushi Trade Co., Ltd.

●Address: LIAO YUAN ROAD, FEIDONG NEW CITY DEVELOPMENT ZONE, HEFEI, CHINA

●Role: Global fulfillment and logistics hub  

 

We work with trusted fulfillment partners to ensure your order is prepared, packed, and shipped with care. All customer service and brand operations are managed from our Hong Kong headquarters.